6 min read

We are thrilled to have Ryan Bearden bring his expertise and unique insights in this latest blog that delves into building a strong content strategy. Ryan offers up his valuable perspectives with some actionable takeaways.

6 min read

"80% of people prefer sentences written in plain English. This includes expert users with a high level of specialist knowledge." This is just 1 of 5 five recommendations we provide to improve readability in the cybersecurity sector.

5 min read

Content age matters! Learn why from our founder and CEO Bryan Reid.

3 min read

At Altitude, we’re interested in learning more about the state of cybersecurity marketing. Between July and October of 2022, we picked 13 leading cybersecurity companies and reviewed their marketing content.

4 min read

Designing a B2B marketing illustration that truly resonates with your audience doesn't have to be a challenging process. To help you, we've identified some key steps that we believe are important to success. Plus, the results can be incredibly rewarding and have lasting value across multiple content formats.

3 min read

Get your content mix right to ace every stage of the buying journey! Our research shows that different content types work best in the awareness, consideration, and decision stages. Check out our findings and optimize your strategy now!

3 min read

Have you ever started reading a news article…and stopped because it was simply too much effort? I know I have, and then I turned to some other news article or distraction.

2 min read

“That’s old news”. Whether it’s news, clothes, or movies, most of us instinctively discount the value of things that are older. With minor exceptions, of course, for things labeled classic.